Floral artist Makoto Azuma has converted three-wheeled Piaggio Ape scooter into a beautiful pop-up flower shop for Italian luxury house Fendi. Originally designed by the inventor of Vespa, Ape scooter was created especially for the struggling class of post-war Italy. However, now this vintage-styled vehicle is refurbished into a floral shop that’s temporarily installed in Ginza flagship store.
Covered with bright and refreshing foliage, the mini Italian truck is embellished to promote the fashion house’s 2016 Spring and Summer fashion collection, ‘Flowerland.’ It’s not only a great promotional move, but also coincides with the arrival of spring in Japan.
Fully-decorated Italian mini truck is going to sell two types of bouquets through April 17, 2016. As these bouquets are being sold within Fendi store, so they come with higher price tags. For Fendi-branded original bouquet you need pay 16,200 yen (approx. US $144), whereas lower-priced bottle flower bouquet for 7,560 yen (approx. US $67). You can share these beautiful flower with loved ones this summer, albeit at higher-than-usual price.
Visitors at Fendi’s Ginza store will encounter with nature in the most unexpected place. This unconventional display at all-white designer store will add novelty to interior, as well as regular brick-and-mortar store setting.
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