Married couple Ashton Kutcher & Mila Kunis have come up with a special Quarantine wine for coronavirus relief. The Hollywood actors teamed up with Walla-Walla based winery Nocking Point and Battle Creek Vineyards to launch the ‘quarantine’ Pinot Noir. Gladly, all profits from the sale will be donated to charities providing Covid-19 relief during this hard times.
The initial idea came to Kunis which later Ashton shared with his friend Andrew Harding, co-founder of Nocking Point to turn it into reality. The couple announced the launch of the official Quarantine wine this past Sunday on twitter. According to them, it was the virtual date nights and hanging out with friends which gave inspiration to create a wine for charitable donation.
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The quarantine themed wine is a 2018 100% Pinot Noir from the Willamette Valley, Oregon. Interestingly, it is made by lead winemaker Sarah Cabot of Battle Creek Vineyards. Ashton and Kunis were also a part of virtual blind wine tasting session over Facetime along with Jen and Drew. The design of the quarantine wine bottle is an interactive one. It says “Toasting To” and will allow users to write what they are toasting on the label.
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The wine comes with a price of US$50 for 2 bottles. Well, if you are a member of Nocking Point’s wine club, you can get two for $40. Interested people can pre-order the quarantine wine now. It is expected to ship in early May. 100 percent of the profits will go to four charities that the Hollywood couple have worked with.
One of the charities is GiveDirectly that provides cash grant to families in areas highest hit by COVID-19. The second one is Direct Relief that provides medical equipment/PPE to frontline workers and EMS workers. Then there is Frontline Responders Fund that buy and deliver PPE and ventilators to medical facilities. Lastly, there is America’s Food Fund, a partnership between World Central Kitchen and Feeding America that ensures access to food in the US.
Via: TheDrinksBusiness
Source: PP
Sunil Chandel
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