Now, finally, retail stores across the country, not to mention worldwide, are finally re-opening fully after the pandemic, including the opening of changing rooms; it is the prime time to revolutionize your retail window displays and simultaneously showcase your clothing and fashion items to entice customers into the store.
Here are some fabulous suggestions to help increase the aesthetic of any retail window display, no matter the product or services you provide.
1. Less Truly is More
Effective and eye-catching window displays that you see in the shop fronts of established and high-end stores always employ the ‘less is more’ principle, which is the fundamental rule that you should yourself apply to your own store’s window display. The biggest mistake window designers and virtual merchandisers alike make is to attempt to fill every available space with products instead of affording the individual items the space they need to stand out and shine. Carefully select your best-selling and innovative products to best represent your brand.
2. Ensure Clear Height and Texture Differences
The beauty and uniqueness of a shop front and window display is that it is virtually the only medium within your advertising means that you can employ a three-dimensional aspect to. To create an eye-catching and stand-out display, ensure you layer your pieces in such a way that includes different height levels and textures. If your store specializes in clothing and fashion items, particularly leisure and sport, Sports Mannequins will showcase your fashions and simultaneously add texture and vibrancy to the display.
3. Focus on Lighting
Lighting plays an important part in the overall design aesthetic of your display, and the correct lighting will really draw potential customer’s eyes to your store. It is vital to create a warm and welcoming atmosphere, and individual spotlights on particular leading pieces are an incredibly effective way of lighting the display.
4. Tell a Story With Your Window Display
Creative energy works best when it is formulated around an overall vision and design theme, and this concept should always be applied to the window display in your store. You can choose to display a theme, such as a woodland forest to display animal and nature-related merchandise, a lover’s embrace to showcase lingerie and underwear, and a nutcracker theme for specific Christmas displays. The key here is to represent your brand’s individuality and vibe through the display and the specific products you choose. Ensure you select male and female and children’s clothing, for example, if you cater for everyone, or perhaps make the display more masculine if you only cater for men.
5. Ensure You Check all Angles for Balance
When adding the finishing touches to your retail window display, it would be pertinent to view the display from every angle potential customers will, including across the street and from height. Approach your shop front from both sides of the street and ensure there is a stand-out product entirely visible from all possible angles.
Sunil Chandel
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